“She has been so beneficial in helping not only with our clients but also making everyone on our team feel so valued and appreciated for their own contributions. She has helped the video team, and several other teams throughout the company. She truly is ONE OF A KIND! Professionally, she is the jack of all trades! Copy, design, and video are all done very well. She has also taught me that it is okay to be starting from scratch. It’s the lessons we learn along the way that determines who we will become. Overall, she just is always someone to help out, lend a hand, and do it with a smile. I have never once ever seen her in a bad mood. She is so positive and her personality just radiates.”
"Taylor has truly been one of those rare leaders that I have been humbled to have come across in my professional career. Her grace and poise in both her personal life and as an emerging professional are truly commendable. Whenever I spoke to Taylor’s peers or other college professionals, they consistently highlighted her integrity, intellectual prowess, problem-solving abilities, and creative approach to tasks. Her motivation to push herself and others to excel, her maturity in handling sensitive issues, her collaborative spirit, and her ability to connect with students from diverse backgrounds—all with a radiant smile—are what set her apart."
"I witnessed Taylor's exceptional ability to represent herself with clarity and purpose, delivering eloquent messages on critical issues that could reshape the FLCC community. Taylor's unwavering moral and ethical standards have been pivotal to her personal and professional growth. Her rigorous studies in our demanding New Media program never hindered her ability to excel. Balancing her academic commitments with her vice presidential duties, Taylor consistently rose to every challenge, shining brightly in all her endeavors. She became a 'go-to leader,' mentoring and supporting other student leaders as they navigated their roles. Taylor's impact as a student leader, both in and out of the classroom, is truly remarkable."
Hey I'm Taylor!
Creative Visionary: Seeing the extraordinary in the ordinary.
Eternal Learner: Curiosity fuels my every step.
Master Story-Teller: Crafting tales that captivate and inspire.
Thrift Queen: Finding treasures in unexpected places.
Finger Lakes Enthusiast: Passionate about the beauty of my home.
Proud Dog Mom: Devoted to my four-legged babies.
Taylor Rose
Moving through the world with nothing but creative curiosity and radiant exuberance is all I know.
I'm just your local eclectic, multi-passionate creative living in the beautiful Finger Lakes, New York. Professionally, pursuing my passion and career as a Digital Media Designer, Creative/Content Marketing Strategist, and Video Creator. Casually and in my free time, you’ll find me at your local thrift/second-hand stores or exploring the area with my pups. I love upcycling second-hand treasures into art before they hit the landfill—whether it’s tie-dying or painting vinyl records, I’m always finding new ways to give those items a second life.
Video Creator: From strategy to post-production, I specialize in short-form and vertical video for both traditional and social media. I believe in the power of motion to captivate audiences in today's digital age.
Graphic Designer: From concept to execution, I turn ideas into visually stunning designs. Whether it's social media graphics, website elements, print materials, large-scale prints, or immersive multimedia experiences, I bring a blend of artistic vision and technical expertise to every project.
Marketing Strategist: Keeping a close eye on ever-changing market trends and consumer behavior, I develop innovative marketing strategies that boost brand awareness and engagement.
Experience
Video Creative Specialist - Creative Services
Butler/Till - Advertising Agency
Oct 2022 - July 2024
Content Marketing Specialist
Butler/Till - Advertising Agency
Oct 2022 - Nov 2023
Multimedia Graphic Artist
L3Harris Technologies
May 2019 - Oct 2022
Digital Media Designer - Brand & Media Team
Excellus BCBS
Aug 2024 - current
As a Digital Media Designer, I specialize in creating and executing digital and multimedia assets, including display banners, native ads, videos, animations, and social media content. I collaborate with Brand Teams, Marketing Managers, and Agencies to deliver impactful designs tailored to specific audiences and platforms. My work also includes supporting landing page development and crafting multi-channel materials that effectively communicate brand stories and key value propositions.
Developed innovative digital media strategies: Crafted creative solutions in video production, digital design, art direction, branding, and copywriting for diverse clients across multiple marketing platforms.
Specialized in short-form and social-first content: Expertly produced both organic and paid content tailored for social media, ensuring high engagement and reach.
Provided photography & videography support: Utilized both DSLR and iPhone to capture high-quality visuals, significantly enhancing the overall impact of campaigns.
Evaluated and conducted social media page, web page, and email content audits. Wrote organic social content, website content, and email advertising for clients. Curated and created imagery to be included in social posts, blogs, and websites. Curated organic social media reports on the Reporting team to interpret and deliver that data to clients, and utilize the data to optimize content strategies.
Contributed and aided in a complete company rebrand following a merger. Created a streamlined process in creating animated digital advertisements for designers across the company. Supported the marketing department with various creative needs including: Collateral literature, marketing and executive presentations, print advertisements, secondary logos, large scale print, digital motion design, UI and web design. Provided video production & photography and editing support for marketing, internal, and public-relations campaigns.
College Professional Experience
Multimedia Graphic Artist / Video Intern
L3Harris Space &
Airborne Systems
June 2016 - Sept 2018
Content Manager, Web Designer, Social Media Manager/Designer
Rochester Institute Of Technology, Q-Center
Sept 2016 - May 2018
Social Media Manager, Content Manager
Rochester Institute Of Technology, Student Life
Sept 2016 - Jan 2019
Video Production Intern - Camera Operator and Director
Constellation Brands-Marvin Sands Performing Arts Center
May 2015 - Sept 2016
Supported the marketing department with various creative needs including: Collateral literature, marketing and executive presentations, digital paid ads, large scale print, and animation. Provided video production & photography and editing support for marketing, internal, and public-relations campaigns.
Operated the RIT Student Government social pages, created graphics and advertisements for clubs and events.
Ran and operated RIT Queer Center website and social pages
Maintained all Student Life's Social Media, Website, and promotional posters and collateral.
Managed a 7 person video team at a concert venue assigning camera positions working with the talents producers. Directed a 5 cameras live stream for performers such as Jeff BeckWeird Al, Ed Sheeran, Andy Gramer, Bob Dylan, Chris Young, more.
Connect with me
on Social!
